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(6) Nonconforming on-premises signs if the advertised business changes from that existing at the time of adoption of this Article. (7) Siqns which are of a size, location, movement, content, coloring, or manner of illumination which may be construed as a traffic control device or which hide from view any traffic or street sign or signal or which obstruct the view in any direction at a street or road intersection, as determined by the City Traffic Engineer. (8) Temporary or nonstructural signs not otherwise exempted or permitted. For the purposes of this Article - a sign shall be considered nonstructural if it has no permanently mounted, self-supporting structure or is not an integral part of a building. This section shall include signs mounted on wheels and otherwise constructed to be used as ~ temporary sign display. Section 40-285. General Regulations. The following general regulations shall apply to ali~ signs within the City of Portsmouth: (1) This Article supplements the Building Code and the other Codes of this City and the Co~onwealth pertaining to signs, and in the event that there is any conflict between any provision of this Article and any other ordinance, la~, rule or regulation of the City or Co~m~on~-ealth, the more stringent provision shall be construe~ to control. (2) No off-premises sign shall be erected within six hundred sixty (S60) square feet of the right-of-way of any highway classified as an interstate highway or as a federal and primary highway, except in conformance with Chapter 7, ~§ 33.1-351, et seq. of the Code of Virginia (1950), as amended. (3) No exposed reflective type bulbs or incandescent lamps shall be used on the exterior surface of any sign in a manner as to cause offensive glare on adjacent pro- perty or to create a traffic hazard or light intensity or brightness, whether direct or indirect, affecting the safe vision of operators of vehicles moving on public or private streets or parking areas. (4) No nonconforming sign shall be altered, modified or changed to cause the sign to exceed the degree of non- conformity that existed at the time it became nonconforming. This shall, however, not be construed as prohibiting normal maintenance as required by this Code. ~5} Off-premises signs shall be only single-faced in any one direction.