Minutes 01/14/1997 - Laserfiche WebLink

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January 14. 1997 Ayes: Benn, Clemons, Griffin, Martin, Pitts, Robinett, Holley Nays: None O25 97-12 - Motion to transfer $368,000 from the General Fund Contingency (Emergency) for the purpose of funding the Office of Plans and Policy and the 1997 Marketing budget. Recommendation: Adoption of a motion to transfer $368,000 from the General Fund Emergency Contingency for the purpose of funding the fiscal year 1997 marketing budget ($203,000) and the newly created Office of Plans and Policy ($165,000). Purpose and Need: Marketing Budget · The City's Marketing Group, working with the marketing and advertising agency, has developed a comprehensive three-year marketing budget (attached). The Marketing Group requests an advance of $203,000 to cover "'capitalized" (non-recurring) expenses for this fiscal year which is needed to launch the three- year program. The three,year budget includes anticipated marketing needs for the Convention and Visitors Bureau, Economic Development, Marketing and Communications, Museums and ParkS and Recreation. Office of Plans and Policy Budget · Following adoption of the FY 1997 Operating Budget, and with Council's concurrence, the Office of Plans and Policy was established. · A transfer of $165,000 will establish this budget for the remainder of the year. Financial Impact: The Budget Contingency (Emergency) essentially represents the General Fund Balance for the City and is appropriated during the budgetary process as a reserve for purposes such as these. Marketing Budget: · To support the marketing budget, appropriations will be needed as follows: FY97- $350,000 (already approved), FY98-$530,000, FY99 -$710,000. · The advance is needed to cover capitalized expenses, on a one-time basis. · Over the three-year term, there is no adverse financial impact. Office of Plans and Policy: · The $165,000 will cover equipment and personnel costs for the balance of the fiscal year. 1. Elizabeth Psimas, 119 High Street, spoke ia support of funding the 1997 Marketing budget. 2. Arden Pfeiffer, 434 High Street, spoke in support of funding the 1997 Marketing budget.