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,,' for the purpose of illustration or attraction. If a sign being constructed for the City of Portsmouth is sponsored by another entity, then sponsorship information on the sign shall not be computed as part of the allowable advertising display area, provided that the sponsorship information constitutes less than 25 percent of the advertising display area. Otherwise such sponsorship information must conform to the requirements of this Article. (b) Height. The height ofa sign shall be measured from the top edge of the sign to the ground level measured at the edge of the pavement of the public street on which the sign faces. (c) Maximum display area: OjJpremises signs. The maximum advertising display area shall be 672 square feet in Industrial M-I, M-I-R and M-2 zoning districts and 300 square feet in Commercial C-2 zoning districts, (d) Maximum display area: On-premises signs, (i) The maximum advertising display area for on-premises signs located on any property zoned Office Residential OR, Residential RM, Residential RT, or Residential RMH or in any Historic zoning district shall be 18 square feet per sign face, (ii) The maximum advertising display area in the Commercial C-I and C-2, Industrial M-I, M-I-R, and M-2, Waterfront W-I, Commerce Park CP zoning districts and in the Office, Commercial, Central Business, Industrial, Mixed Use, and Public zoning subdistricts of the Downtown D-I and D-2 zoning districts shall be the larger of the following: a. One square foot per linear foot of street footage of the zone lot; provided, that no individual on-premises sign may exceed 125 square feet per sign face; or b, Ten percent of the area (square footage) of the front building facade, not to exceed 40 square feet per sign face, for on-premises signs located on zone lots with street frontages of 40 feet or less, Sec. 40-65.4. Nonconforming signs. The following additional requirements shall apply to signs which were legally erected prior to October II, 1983, but which do not conform to provisions of this article: (a) Any nonconforming on-premises sign shall be removed or brought into conformance with this chapter if for any period of 90 days it does not advertise a business or service located on the same zone lot with the sign; (b) Any nonconforming off-premises sign shall be removed or brought into conformance with this chapter if for any period of 60 days it does not contain copy or messages on the advertising display area; ( c) If a nonconforming sign is destroyed by natural causes, it may not thereafter be repaired, reconstructed or replaced except in conformity with all the provisions of this chapter and the remnants of the former sign structure shall be cleared from the land, For purposes of this