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(I (d) Tethered balloons containing a commercial message. For the purpose of this article, balloons greater than two feet in diameter with a tether more than two feet long extending from the roof or structure by means of a rope, string, or other device shall be prohibited. (e) Portable or nonstructural signs not otherwise exempted or permitted, For the purposes of this article, a sign shall be considered nonstructural if it has no permanently mounted, self-supporting structure or is not an integral part of a building, This section shall include signs mounted on wheels and otherwise constructed to be used as a temporary sign display. (f) Obsolete signs containing sign copy, print, or graphics which advertise an activity, business, product, or service no longer produced or conducted. An exception to the immediate removal of obsolete sign copy, print or graphics will occur where the owner or lessor of the premises on which the sign is located is seeking a new tenant, then the sign copy, print or graphics shall be removed by the owner or lessor no more than 90 days from the date of vacancy of the premises on which the obsolete sign is located. (g) Animation. Animation of signs is prohibited, except as provided in this subsection, Animation shall include any form of movement or the appearance of movement of the sign or any part thereof, whether such movement or appearance is mechanical, windblown, electrical or electronic, However, for the purposes of this article, revolving signs and changeable copy signs, where permitted, are not considered animated signs. Sec. 40-65. Administration and Enforcement. Administration and enforcement of the provisions of this article shall be as set forth in sections 40-65.1 through 40-65.6. Sec. 40-65.1. Purpose. The purpose of Article V is to encourage the effective use of signs as a means of communication in the city, to maintain and enhance the aesthetic environment and the city's ability to attract sources of economic development and growth; to improve pedestrian and traffic safety, to minimize the possible adverse effect of signs on nearby public and private property, and to enable the fair and consistent enforcement of these sign restrictions. Article V is adopted under the zoning authority of the city in furtherance of the more general purposes set forth in the zoning ordinance. Sec. 40-65.2. Applicability. Signs shall be permitted on private property in the city in accordance with this article. Sec. 40-65.3. Computations related to signs; Maximum sign area totals. Computations related to the interpretation and construction ofthis article shall be made in accordance with the following principles: (a) Advertising display area. The advertising display area shall be computed as the area encompassed by one continuous line connecting the extreme points or edges of a sign. The structural supports for a sign, whether they be columns, pylons or a building or part thereof, shall not be included in the advertisement area unless they are designed as integral parts of the display