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(e) Protect and enhance the character, quality, and viability of the city's development and neighborhoods; (f) Protect scenic views and avoid sign clutter; (g) Reduce the distractions, obstructions, and hazards to pedestrian, bicycle, and automobile traffic caused by the excessive number, size, height, illumination, movement, indiscriminate placement, overconcentration, or unsafe construction or maintenance of signs; (h) Reasonably accommodate: (i) The identification and advertising needs of businesses, institutions, and other entities; and (ii) The needs of persons moving through the public spaces of the city to identify and locate destinations and find desired products and (i) services; Ensure signs are compatible with their surroundings, and minimize potential adverse effects on nearby properties; (i) Enhance property values and business opportunities; and (k) Enable efficient and consistent permitting and enforcement. (B) Applicability (1) General Unless exempted in accordance with subsection (2) below, any installation, erection, construction, alteration, or maintenance of a sign shall comply with the standards in this Sec. 40.1 -5.11. Signs located in the D1 and D2 districts shall be permitted with a zoning compliance permit and shall be subject to the provisions of this Article, and either the Downtown Design Guidelines or the D2 Form Based Code, as applicable. The more restrictive regulations shall apply in cases of conflict. (2) Exemptions Where not prohibited by subsection 40.1- 5.11(D)(2), Prohibited Signs, the following signs are exempt from the standards in this Sec. 40.1 -5.11: (a) Any sign carved into masonry that is integral to a structure; (b) Any sign consisting of a solid plate of bronze or similar corrosion - resistant metal that is permanently attached to a building and does not exceed four square feet in area; (c) Gravestones; (d) Traffic control signs and devices and similar signs erected by a government agency for public safety purposes; (e) Any sign erected on city -awned property by a public agency that is under the control of the City Manager; (f7 Any sign required to be erected by city, state, or federal law; (g) Any sign the city is prohibited from regulating by state or federal law, to the extent of the prohibition; (h) Any sign applied directly and entirely to, and flush with, a horizontal surface paved with asphalt, concrete, or a similar material; (i) Any permanent sign that is located in a parking lot or parking structure or adjacent to a loading area, if the sign is less than two square feet in area A -3