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if Sec. 40-65.7.2 Same--Application process and elements. (a) A property owner, a developer, or the city manager may apply to the planning commission for the establishment of a localized alternative sign overlay district. Properties located within a localized alternative sign overlay district shall be subject to such signage requirements, as the planning commission shall establish at the time of the application's approval. (b) The application for creation of a district shall include the following: (1) A description of the boundaries of the proposed district; (2) A statement of the reasons for the request; and district. (3) A comprehensive set of signage standards proposed to be applied within the (c) The planning commission shall observe all notice and public hearing requirements set forth in Article VII prior to approval of an application, Sec. 40-65.7.3. Same--Required planning commission findings. A localized alternative sign overlay district with alternative signage standards may be established by the planning commission upon a finding that the following conditions exist: (1) The proposed land use in the district is consistent with the comprehensive plan; (2) The value of the proposed use to the community will be optimized by the approval of an alternative set of signage standards; and (3) The signage standards for the proposed district are consistent with section 40-65,1, Sec. 40-65.8. Definitions and Conditions; size and height limitations; setbacks. Historic and Memorial Marker. Historic or memorial markers include memorial signs or tablets indicating the names of buildings and/or date of erection, when cut into a masonry surface or made of bronze or other noncombustible material, and any historic marker approved by the city. Such markers shall not be illuminated and shall not exceed four square feet in surface area. Nonconforming signs. Any sign which does not conform to the requirements of the related codes and ordinances of the city. Pennant. Any lightweight plastic, fabric, paper or material, whether or not containing a message of any kind, suspended from a rope, wire, or string, usually in series, designed to move in the wind. Sign, Any surface, fabric, display, device, figure, painting, drawing, message, placard, poster, billboard, or other structure which is designed, intended or used to advertise or inform, any part of the advertising or informative contents of which is visible from any public street or from any public or private property other than the zone lot on which it is located.